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The Cali Wink Project

Our Mission: Every purchase you make is more than just a transaction-Its a gesture of hope. Together, we're putting food on the tables of struggling families, helping children chase their dreams through sports, and showing our elders they are never forgotten. Because when you shop with us, you're part of something bigger: you become part of the magic of Cali Wink.

OUR MISSION

AS FEATURED IN

  • BOLD JOURNEY MAGAZINE

    Media Feature-Bold Journey Magazine in April 2024, Cali Wink's founder, Nalleli Enriquez Jackson, was proudly featured in Bold Journey Magazine. The highlight her inspiring path as a visionary entrepreneur and creative force behind the Cali WInk Project.

    BOLD JOURNEY MAGAZINE 

  • VOYAGE LA MAGAZINE

    Media Feature -LA Voyage Magazine Cali Wink was proudly featured in the Local Stories section of LA Voyage Magazie, where readers got an exclusive behind-the-scenes look at the brand's creation and purpose. the feature dives into the heart of Cali Wink's mission, spotlighting the passion, creativity, and community-driven vision that founder Nalleli Enriquez Jackson brings to life through every product.

    LA Voyage Magazine 

  • SDVOYAGER MAGAZINE

    Cali WInk Featured in SDVoyager Magazine . We're thrilled to share that Cali WInk was recently featured in SDVoyager Magazine-a proud milestone for our brand! Being highlighed in the Local Stories section makes this recognition even more meaningful, as San Diego is the birthplace and inspiration behind Cali WInk. Our mission has always been rooted in giving back, and this featured helps us connect even more deeply with our San Diego community. Its a full-circle moment, and we're honored to share our journey, values ,and vision with the city that statred it all

    SDVoyager Magazine 

  • NEW YORK WEEKLY STYLE MAGAZINE

    Media Feature-New York Weekly Stle Magazine. Cali Wink Beauty products were proudly showcased in New York Weekly Style Magazine, making a significant milestone for the brand and placing Cali Wink on the National Fashion and Beauty map. the feature highlighted the brand's bold aesthetic and growing influence in the beauty industry.

  • ESPN

    Nothing could have prepared us for the surreal moment of seeing our brand logo live on national TV-on ESPN-proudly sewn into the shorts of San Diego's own pro boxer, Austin Brooks, during a live boxing match. its been surprising. Its been emotional. And above all We thank God, for the oportuinty, it's been AMAZING!

CALI BABE: YESICA CAMARILLO

AQUA LINERS

From sleek, everyday eyeliner to bold, majestic body art-our water-activated liners are your ultimate tool for creative expression. Easy to use, highly pgmented, and made to last, Cali Wink Aqua Liners are desgned to bring your vision to life. No limits. Just color, creativity, and confidence.

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CALI BABE: ESTRELLA ZAMORA

THE ESTRELLA COLLECTION

Lashes that Speak Volumes, featuring three stunning ans unique styles to suite every mood and moment: Ashley-Soft, natural and effortlessly beautiful. Leonor-A medium-leght lash for that just-right boost of volume and glam. Estrella-Bold, dramatic, and made to turn heads-your go-to for full glam moments

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LIP COLOR:ZINFANDEL

BOLD REDS

Rich Like Fine WIne, Indulge in gorgeous, rich red shades inspired by the deep tones of fine red wine-Merlot, Carbenet, and Zinfandel. Each of these three luxurios shades delivers boldness, intensity and elegance, making them the perfect finishing touch for any special occasion. Weather you prefer the sultry depth of Merlot, the classic richness of Carbernet, or the Vibrant allure of ZInfandel, every shade is a showstopper.

Matte Finish

Waterproof & Lightweight

Buildable, Long-Lasting Formula

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CHECK-OUT OUR SOCIAL MEDIA PLATFORMS

  • BLACK AND WHITE

    Black and White Self-Expression

    There's a unique beauty in the contrast of the black and white-two timeless tones that, when brought together, create a powerful expressive art. Makeup Creation by our Cali Babe: Yesica Camarillo.

    FACEBOOK 

  • INNER ANIMAL

    Awaken that inner animal trough the power of creative expression, Every brushstroke, every color, is a reflection of your raw beauty, strenght and passion. This is more than makeup-it's your soul in art form. Makeup Creation by our Cali Babe: Katia Ramirez

    TIKTOK 

  • THE TIME MACHINE

    Travel Through Time with Makeup

    The Cali Wink Time Machine, we celebrate iconic inspired by the art, culture, and spirit of its time. Through this creative journey, we not only transform through makeup, but also educate and honor the rich history behind each era's unique aesthetic. Makeup Creation by our Cali Babe: Shirley Daza

    INSTAGRAM